Parades are funny things. Not just because of clowns and puppets and dogs. Not because of men in tutus and babies in top hats.
Parades are funny because they bring out the best in America. The slowing down of time, the sitting still and watching the world go by, the embracing of simplicity.
Last month’s Brookside St. Pat’s parade was the 11th time we have marched as a unit for STUFF. Every year we start thinking about it the minute the calendar clicks over to the new year. And every year we don’t start working on it until March starts. Lots of time in there between the thinking and the working, which is not like us.
We’ve learned to slow down and not rush into decisions. We’ve learned to let the magic of an idea sink in and then rise to the surface. This year we simplified and let the people who walk with us – the customers, the dogs, the children – tell our story.
We are about people, not product. We are about hand-crafting, not production. For one short parade route a year, we are about the color green and candy and laughter and shouting and smiling.
It’s that simple.
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