In this world of “big brother” advertising, where Google tracks your searches, Facebook targets what ads you see and every click you make is sold to a marketer somewhere in the world, I had almost forgotten about targeted snail mail. In my former career I trained organizations on the importance of targeted mailings and phone calls.
When this catalog arrived at my home my first thought was “Wow, how did they do that?” My daughter and I share our home with a Bernese Mountain Dog and a orange tabby kitten.
I am sure the technology is already available. I am sure the day when we start receiving snail mail pieces with photos that are selected specifically for each of us is just right around the corner. Just think if the front of each catalog was printed with you, your pet, your car, your sofa, etc on the front. It has already happened to me.
- Emma & Google ?
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